中东地区 & 非洲 region is characterised by thriving economic growth and a drive for reforms, but it is also plagued by humanitarian crisis and political instability. The average growth is more than three percent, but several areas are still dependent on foreign aid. 从商业角度来看，中东 & 非洲 is a dynamic region with great potential for Swedish companies thanks to the rapid urbanisation and technological development.
向数字经济转型
中东的许多城市 & 非洲 region are already made up by a large pool of young, educated and tech-savvy professionals. The transformation of the region into a digital economy is to a large extent driven by this new, 消费者友好型中产阶级. A sharp increase in mobile phone and social media usage is changing the business landscape and speeding up the digitalisation process. 得益于城市化进程的加快, 信息通信技术等业务部门, 运输和基础设施, 健康, 能源, 和采矿业在中东有着巨大的潜力 & 非洲. Swedish companies are often well positioned due to a high demand of technological innovation.
关注本地客户的需求
为了充分利用令人印象深刻的城市化率, it is recommended to identify suitable areas for growth based on cities rather than on countries. A good way to start mapping the business landscape is to carry out a solid market analysis. 在确定了最相关的投资领域之后, it is vital to understand local consumer needs and find the best communication channels to reach the local target audience. In a region so far from Scandinavia, it can be challenging to understand the local business culture. Many Swedish companies contact us both for general advice and hands-on support to navigate regulatory frameworks. 目前，PG电子官方免费下载4%的出口产品销往中东 & 非洲. 在阿联酋有大约200家PG电子官方免费下载公司, 按人均GDP计算，哪个国家是世界上第六富有的国家.
我们在中东的存在 & 非洲
Business PG电子官方免费下载 helps businesses throughout the region from our five offices in 肯尼亚, 摩洛哥, 沙特阿拉伯, 南非和阿联酋. Our mix of Swedish and local experts can help you navigate this diverse continent. 感谢我们广泛的联系网络, we are in a great position to find suitable partners and introduce you to key stakeholders both in the private and public sectors. Business PG电子官方免费下载 also supports companies in 意味着 that plan to extend their business in PG电子官方免费下载.
